WHEELDRIVE – Indonesia’s automotive market continued to show positive momentum through April 2026, reaching approximately 287,000 units, an increase of around 7% compared to 268,000 units during the same period last year.
During the same period, Daihatsu maintained its positive performance as one of the leading automotive brands preferred by Indonesian consumers. As of April 2026, Daihatsu recorded retail sales of 46,953 units, achieving a market share of 16.3% and maintaining its position as the second-largest automotive retail sales brand in the national market.
In the passenger vehicle segment, Daihatsu continued to demonstrate strong competitiveness. The Sigra and Ayla achieved a combined market share of 36.8% in the LCGC (Low Cost Green Car) segment, while the Terios secured a 30.4% market share in the medium SUV segment for vehicles priced up to IDR 300 million. These achievements positioned Daihatsu as the second best-selling brand in both the LCGC and medium SUV segments.
In the commercial vehicle segment, the Gran Max Series remained a key contributor to Daihatsu’s sales performance and continued to be the preferred commercial vehicle among business owners, capturing a 63.3% market share in the entry-level commercial vehicle segment.
This achievement demonstrates that Daihatsu commercial vehicles remain the top choice for entrepreneurs, from individual MSMEs (Micro, Small, and Medium Enterprises) to larger corporate businesses, whether starting or expanding their operations.
Daihatsu also delivered strong performance by ranking first in two categories: vehicles priced up to IDR 300 million, with a market share of 32%, and internal combustion engine (ICE) vehicles within the same price range, with a market share of 38%.
Daihatsu’s performance was further supported by its broad customer reach across urban, rural, and remote areas. Sales contributions from rural and remote areas accounted for 46% of Daihatsu’s total sales, exceeding the overall market average of 33%.
Meanwhile, sales outside the Greater Jakarta area (Jabodetabek) contributed 81% of Daihatsu’s total sales, significantly higher than the overall market average of 67%. Daihatsu also ranked second in various regions across Indonesia, including Java, Sumatra, Kalimantan, and Eastern Indonesia.
“Daihatsu is grateful to have consistently maintained customer trust amid dynamic market conditions. This achievement motivates us to continue providing vehicles that meet the needs of Indonesian consumers, whether for family use, daily mobility, or business activities,” said Sri Agung Handayani, Marketing Director and Corporate Communication Director of PT Astra Daihatsu Motor.
Daihatsu remains committed to providing vehicles that meet the needs of both retail and fleet customers. This commitment is reflected through affordable pricing, optimal fuel efficiency, extensive after-sales services, economical ownership and operating costs, long-term durability, and strong resale value. These factors continue to be key considerations for consumers when choosing a vehicle.
As is well known, Daihatsu is supported by an extensive after-sales network consisting of more than 260 outlets, 170 authorized workshops, 320 Daihatsu Mobile Service (DMS) units, and 3,320 parts shops across more than 500 cities and regencies throughout Indonesia. This network reflects Daihatsu’s commitment to providing sustainable mobility solutions for its customers.